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What is an SMS keyword? (Or) How to set up an SMS keyword?

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Written by Harini
Updated over a month ago

An SMS keyword is a word that customers can text to your SMS sender to interact with your business.

For example, if you want to identify customers interested in a DEMO of your product or services, you can send an SMS campaign asking them to reply with "DEMO" to your number.

How to use Opt-in keywords

  1. Create an opt-in in Contacts → Opt-ins → Create Opt-in.

  2. Set up opt-in keywords for a number.

  3. Use these keywords in an SMS campaign.

  4. Customer replies with the keyword will appear in the Inbox and be added to the target list.

For example:

Interested in a free demo of our product? Reply DEMO to +44745127XXXX to get started!
​When a customer replies with DEMO to +44745127XXXX, the response will be visible in the Inbox and automatically added to the target list.

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