Marketing — Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders.

" Hi {1}} Our new summer collection has just arrived in store, why not pop down to have a look? Or check out our website {{2}}

"Summer is here, looking for something to do with the children over the holidays? Click here to book with a special rate: {{1}} and make the most out of your summer days”.

"Did you forget something? Why not treat yourself today! We have your items saved in your basket. Click here to checkout now: {{1}}.”

Utility — Enables you to follow-up on user actions or requests. Examples include opt-in confirmation, order/delivery management (tracking information); account updates or alerts (payment reminders); or feedback surveys.

"Hi {{1}}, how did we do on {{2}}. Your inquiry has progressed and been passed to {{3}} Please log into your account to continue: {{4}}."

"Oh no one of the items you ordered on {{1}} is out of stock. We will let you know once it is back in stock. If you wish to cancel and receive a refund, please click here: {{2}}"

"Great News! Your order {{1}} is confirmed. We will let you know once your package is out for delivery, and it can be tracked at {{2}}

Authentication — Enables you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).

" Hi {{1}} here is your unique code, please do not share it with anyone and it will be valid for {{2}} any issues please call {{3}}”
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"Please click on {{1}} and follow the instructions then add your OTP {{2}}. Please note the code is only valid for {{3}}"