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What is a sender name or from address? From whom does the message appear to be sent?
What is a sender name or from address? From whom does the message appear to be sent?
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Written by Harini
Updated this week

Your brand's FROM address appears in the SMS inbox of your customers. Getting the Sender Name right is crucial since it’s the first thing recipients see when they receive a message.

Sender Names are unique names that can include your brand or company name to let customers know who the sender is.

Create a new sender under Channel Setup
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