Make sure your SMS is clear, whether it's a special offer, information, or a product.

Provide a clear call to action. Your message is useless if the recipient doesn’t know what to do with it.

Clearly state whether they should enter a code, call a number, click a link, or simply visit you to respond to your message.

Keep your texts targeted. For example, it does not make sense to send the male members of your gym a special offer for the women's section.

Don’t send your messages in UPPERCASE.