Short links are shortened versions of web links which you can add to your message. They allow you to save character count and also enable tracking the performance of your URLs. You can create a short link by clicking on "shortlink" icon
In the Quick Send box on your dashboard, or when creating a Campaign, at the bottom of the Compose message box, you will find a few different icons.
Select the third along from the left which looks like this:
Enter the website URL and shortlink title to generate a short link.
Use tags to search for links easily when you want to include them in the campaign message.
Enable link tracking for each file you upload to see how users interact with links.
Click Insert and the shortlink is created in your compose message textbox.