Most marketing efforts fall into two categories: outbound and inbound. Webex Interact supports both, letting you create and manage campaigns with built-in opt-in and opt-out options for smoother customer engagement.
Outbound messages
These are initiated by your business—think promotions, alerts, and offers sent directly to your customers. With Webex Interact, you can easily send SMS campaigns to opted-in users to boost awareness and drive action.
Inbound messages
Inbound is all about attracting customers with content that’s helpful and relevant. Rather than reaching out, you invite customers to engage—like replying with keywords to receive offers, information, or appointment details. It’s a great way to grow your opt-in list and keep the conversation customer-driven.