Most marketing falls into two main categories: outbound and inbound. With Webex Interact, you can send and manage both inbound and outbound messaging campaigns, along with opt-in and opt-out options for seamless customer engagement.
Outbound Marketing: This is a proactive approach where businesses reach out directly to customers through offers, notifications, ads, and more. Outbound campaigns are initiated by the business to promote products or services. For example, sending text campaigns through Webex Interact to customers who’ve opted in is a great way to boost your outbound marketing efforts.
Inbound Marketing: Inbound is customer-centered, focusing on attracting potential customers by offering valuable, relevant content. Instead of reaching out, inbound campaigns are designed to draw customers in naturally. With Webex Interact, set up inbound campaigns where customers can text in for special offers, info, or appointments. It’s a smart way to grow your opt-in list using keywords that resonate with their interests.