Most marketing can be categorized into two types – Outbound and inbound. Webex Interact enables you to send two-way messaging and supports large inbound and outbound messaging campaigns together with opt-in and opt-out management.

Outbound marketing uses a proactive approach where businesses initiate direct communication with their target audience through various means such as offers, notifications, advertisements, and more. It involves businesses taking the lead in reaching out to customers to promote their products or services. Sending text messaging campaigns via **Webex Interact** to customers who have opted-in to your product updates is an ideal addition to your outbound mobile marketing strategy.

Inbound marketing is a customer-focused approach based on attracting and engaging potential customers by creating valuable and relevant content. Instead of businesses reaching out to customers, inbound marketing aims to organically draw customers in by aligning with their interests and needs. Set up an inbound campaign asking people to text into your **Webex Interact** number for special offers, information, or an appointment to buy your services. Attract new customers and easily add to your opt-in lists with Keywords.