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What is the difference between Transactional and Promotional messages?
What is the difference between Transactional and Promotional messages?
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Written by Harini
Updated over a week ago

Transactional messages are updates or alerts you want to send to your customer's mobile phone as part of your service. Set up a campaign with Webex Interact for bulk text message notifications for appointment notifications or the right transaction alert type for your business. You can use our SMS API to send one-time passwords, order confirmations, account balance updates, or chase late payment events as your system triggers them.

Promotional messages can help promote and grow your business. Get straight in front of your customer with special offers, discounts, and coupons with a campaign to their mobile number from your uploaded and opted-in contact lists. Using the API, you can integrate with your CRM system and send special offers to your customers for abandoned carts or life events such as birthdays or account anniversaries.

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